When it comes to sportswear, people often think of Nike, Puma, Adidas, Reebok or Under Armour. But not for all its affordable and for what is affordable to mid-segment, that is not the similar quality what they get. Well! Not anymore. There’s a new giant in market, “Alcis”. Although the pave for Alcis is clear in the market, as it seems to be as there ain’t nobody offering these products made from such high technology and that too at this cheap price, but the pave is just looking clear for Alcis, there might me load of challenges for them, waiting upfront. Why I say this ? Its simple. Its because of the technology, they compete with high end brands and has match up with their standards and an extra task for them is to sell them at cheaper prices, still making profits out of it. They have been doing so for the past few years, and have succeeded in that.
Its a start of a new chapter for them now. They have come up with a new product or I say new technology for same product. Recently they introduced “Wonder Tee” and “Wonder Polo”, T shirts made from recycled plastic bottles. These Wonder T Shirts are very much softer and lighter as compared to other T Shirts. Wonder T and Wonder Polo are so light, they weigh around 85-90 grams only. They use R-PET technology and giving the end product as environment friendly and 100% better than virgin polyester T Shirts.
Talking about the brand, Shikhar Dhawan, Karan Tacker, Lauren Gottlieb and DJ Aqeel are some of the names associated with Alcis. As the target customers for the brand are of the age groups of 14-35 years and they target Tier I, II, III and IV; both male and female; so getting associated with the above mentioned names is pretty good move.
You can find their products at Multi-Brand Stores, online and at their Exclusive Brand Stores. They are also the official merchandise partners for FIFA World Cup 2018.
Their products category spreads across:
- Racquet Sports
- Ath-Leisure/ Gym
In the words of Mr. Roshan Baid, Managing Director of Alcis Sports “Consumers in India are increasingly getting environmentally conscious, which is getting reflected in their choices of what they are eating and wearing. A lot of them share a dislike for virgin polyester, which is an energy-hungry and non-sustainable synthetic fibre. Wonder Tee and Wonder Polo are unique products which are not only environment-friendly but at the same time are fashionable, trendy and affordable and will appeal to everyone.”